Managing sub-branding affect transfer: the role of consideration set size and brand loyalty
Crossref DOI link: https://doi.org/10.1007/s11002-014-9317-y
Published Online: 2014-07-03
Published Print: 2016-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
He, Yi
Chen, Qimei
Tam, Leona
Lee, Ruby P.
Text and Data Mining valid from 2014-07-03