Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products
Crossref DOI link: https://doi.org/10.1007/s11002-014-9320-3
Published Online: 2014-08-19
Published Print: 2016-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Klein, Kristina
Melnyk, Valentyna
Text and Data Mining valid from 2014-08-19