The impact of social media conversations on consumer brand choices
Crossref DOI link: https://doi.org/10.1007/s11002-014-9321-2
Published Online: 2014-08-29
Published Print: 2016-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Liu, Yizao
Lopez, Rigoberto A.
Text and Data Mining valid from 2014-08-29