Attention to social comparison information and brand avoidance behaviors
Crossref DOI link: https://doi.org/10.1007/s11002-014-9333-y
Published Online: 2014-11-05
Published Print: 2016-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kim, Eunjin
Ratneshwar, S.
Roesler, Erin
Chowdhury, Tilottama Ghosh
Text and Data Mining valid from 2014-11-05