Consumer reactions to round numbers in brand names
Crossref DOI link: https://doi.org/10.1007/s11002-014-9337-7
Published Online: 2014-12-12
Published Print: 2016-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gunasti, Kunter
Ozcan, Timucin
Text and Data Mining valid from 2014-12-12