The trustworthy brand: effects of conclusion explicitness and persuasion awareness on consumer judgments
Crossref DOI link: https://doi.org/10.1007/s11002-014-9343-9
Published Online: 2015-01-22
Published Print: 2016-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Martin, Brett A. S.
Strong, Carolyn A.
Text and Data Mining valid from 2015-01-22