Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the U.S. and Korea
Crossref DOI link: https://doi.org/10.1007/s11002-015-9351-4
Published Online: 2015-02-12
Published Print: 2015-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ko, Dongwoo
Seo, Yuri
Jung, Sang-Uk
Text and Data Mining valid from 2015-02-12