The unrealized value of incentivized eWOM recommendations
Crossref DOI link: https://doi.org/10.1007/s11002-015-9360-3
Published Online: 2015-03-06
Published Print: 2016-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kim, John
Naylor, Gillian
Sivadas, Eugene
Sugumaran, Vijayan
Text and Data Mining valid from 2015-03-06