How competitor brand names affect within-brand choices
Crossref DOI link: https://doi.org/10.1007/s11002-015-9374-x
Published Online: 2015-05-26
Published Print: 2016-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Gunasti, Kunter
Devezer, Berna
Text and Data Mining valid from 2015-05-26