Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry
Crossref DOI link: https://doi.org/10.1007/s11002-015-9377-7
Published Online: 2015-07-11
Published Print: 2016-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Song, Reo
Jang, Sungha
Cai, Gangshu
Text and Data Mining valid from 2015-07-11