Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism
Crossref DOI link: https://doi.org/10.1007/s11002-016-9400-7
Published Online: 2016-01-26
Published Print: 2017-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Fischer, Peter M.
Zeugner-Roth, Katharina P.
Funding for this research was provided by:
GfK
Text and Data Mining valid from 2016-01-26