The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity
Crossref DOI link: https://doi.org/10.1007/s11002-016-9404-3
Published Online: 2016-08-09
Published Print: 2017-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Schnurr, Benedikt
Brunner-Sperdin, Alexandra
Stokburger-Sauer, Nicola E.
Funding for this research was provided by:
University of Innsbruck and Medical University of Innsbruck
License valid from 2016-08-09