Brand love: development and validation of a practical scale
Crossref DOI link: https://doi.org/10.1007/s11002-016-9406-1
Published Online: 2016-09-03
Published Print: 2017-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Bagozzi, Richard P.
Batra, Rajeev
Ahuvia, Aaron
License valid from 2016-09-03