Impact of age on brand awareness sets: a turning point in consumers’ early 60s
Crossref DOI link: https://doi.org/10.1007/s11002-016-9407-0
Published Online: 2016-08-30
Published Print: 2017-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Lambert-Pandraud, Raphaëlle
Laurent, Gilles https://orcid.org/0000-0001-9990-1754
Mullet, Etienne
Yoon, Carolyn
Funding for this research was provided by:
Foundation HEC
License valid from 2016-08-30