Crossmark

The effects of uppercase and lowercase wordmarks on brand perceptions

Crossref DOI link: https://doi.org/10.1007/s11002-016-9415-0

Published Online: 2017-02-04

Published Print: 2017-09

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Xu, Xiaobing

Chen, Rong

Liu, Maggie Wenjing
Funding

Funding for this research was provided by:

National Natural Science Foundation of China (71472105)

National Natural Science Foundation of China (71472104)

Tsinghua University Initiative Scientific Research Program (20151080390)
License Information

License valid from 2017-02-04