The effects of uppercase and lowercase wordmarks on brand perceptions
Crossref DOI link: https://doi.org/10.1007/s11002-016-9415-0
Published Online: 2017-02-04
Published Print: 2017-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Xu, Xiaobing
Chen, Rong
Liu, Maggie Wenjing
Funding for this research was provided by:
National Natural Science Foundation of China (71472105, 71472104)
Tsinghua University Initiative Scientific Research Program (20151080390)
License valid from 2017-02-04