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Malleability of taste perception: biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay

Crossref DOI link: https://doi.org/10.1007/s11002-016-9416-z

Published Online: 2017-01-09

Published Print: 2017-06

Update policy: https://doi.org/10.1007/springer_crossmark_policy

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