The impact of advertising content on movie revenues
Crossref DOI link: https://doi.org/10.1007/s11002-017-9418-5
Published Online: 2017-03-11
Published Print: 2017-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Rao, Vithala R.
Abraham Ravid, S.
Gretz, Richard T.
Chen, Jialie
Basuroy, Suman
License valid from 2017-03-11