Using segment level stability to select target segments in data-driven market segmentation studies
Crossref DOI link: https://doi.org/10.1007/s11002-017-9423-8
Published Online: 2017-03-01
Published Print: 2017-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Dolnicar, Sara http://orcid.org/0000-0001-5176-3161
Leisch, Friedrich
License valid from 2017-03-01