Creating ethical brands: the role of brand name on consumer perceived ethicality
Crossref DOI link: https://doi.org/10.1007/s11002-017-9424-7
Published Online: 2017-03-20
Published Print: 2017-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Klink, Richard R.
Wu, Lan
Funding for this research was provided by:
This research was supported in part by the FJ DeFrancis Scholar Fund through the Sellinger School of Business and Management at Loyola University Maryland
License valid from 2017-03-20