Power and the appeal of the deal: how consumers value the control provided by Pay What You Want (PWYW) pricing
Crossref DOI link: https://doi.org/10.1007/s11002-017-9425-6
Published Online: 2017-03-22
Published Print: 2017-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Barone, Michael J.
Bae, T. J.
Qian, Shanshan
d’Mello, Jason
License valid from 2017-03-22