The impact of corporate social responsibility on customer attitudes and retention—the moderating role of brand success indicators
Crossref DOI link: https://doi.org/10.1007/s11002-017-9433-6
Published Online: 2017-07-28
Published Print: 2017-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
van Doorn, Jenny
Onrust, Marjolijn
Verhoef, Peter C.
Bügel, Marnix S.
Funding for this research was provided by:
University of Groningen
License valid from 2017-07-28