The effect of loyalty program expiration policy on consumer behavior
Crossref DOI link: https://doi.org/10.1007/s11002-017-9438-1
Published Online: 2017-09-21
Published Print: 2017-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Breugelmans, Els
Liu-Thompkins, Yuping http://orcid.org/0000-0003-1570-3430
License valid from 2017-09-21