Reciprocal value sharing in manufacturer-retailer relationships: the case of new product introductions
Crossref DOI link: https://doi.org/10.1007/s11002-018-9450-0
Published Online: 2018-02-08
Published Print: 2018-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Dean, Tereza http://orcid.org/0000-0002-5001-0069
Griffith, David A.
Calantone, Roger J.
Text and Data Mining valid from 2018-02-08
Article History
First Online: 8 February 2018