In God we hope, in ads we believe: the influence of religion on hope, perceived ad credibility, and purchase behavior
Crossref DOI link: https://doi.org/10.1007/s11002-018-9469-2
Published Online: 2018-09-13
Published Print: 2018-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Sarofim, Samer
Cabano, Frank G.
Text and Data Mining valid from 2018-09-01
Article History
First Online: 13 September 2018