Should donation ads include happy victim images? The moderating role of regulatory focus
Crossref DOI link: https://doi.org/10.1007/s11002-018-9471-8
Published Online: 2018-11-16
Published Print: 2018-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Zemack-Rugar, Yael http://orcid.org/0000-0001-8376-5508
Klucarova-Travani, Sona
Text and Data Mining valid from 2018-11-16
Article History
First Online: 16 November 2018