Brand loyalty evolution and the impact of category characteristics
Crossref DOI link: https://doi.org/10.1007/s11002-019-09484-w
Published Online: 2019-03-13
Published Print: 2019-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Casteran, Gauthier
Chrysochou, Polymeros
Meyer-Waarden, Lars
Funding for this research was provided by:
Danish Council for Strategic Research (2101-09-044)
Text and Data Mining valid from 2019-03-01
Article History
First Online: 13 March 2019