The Pareto rule in marketing revisited: is it 80/20 or 70/20?
Crossref DOI link: https://doi.org/10.1007/s11002-019-09490-y
Published Online: 2019-05-12
Published Print: 2019-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
McCarthy, Daniel M.
Winer, Russell S. http://orcid.org/0000-0001-7552-3402
Text and Data Mining valid from 2019-05-12
Article History
First Online: 12 May 2019