Value instantiation: how to overcome the value conflict in promoting luxury brands with CSR initiatives
Crossref DOI link: https://doi.org/10.1007/s11002-019-09498-4
Published Online: 2019-11-26
Published Print: 2019-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Park, Ji Kyung
Torelli, Carlos J. https://orcid.org/0000-0003-2185-7583
Monga, Alokparna Basu
John, Deborah Roedder
Text and Data Mining valid from 2019-11-26
Version of Record valid from 2019-11-26
Article History
First Online: 26 November 2019