Customizing products for self versus close others: the effect of intended recipient on creator perceptions of product uniqueness
Crossref DOI link: https://doi.org/10.1007/s11002-019-09510-x
Published Online: 2019-12-09
Published Print: 2020-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Yin, Jiamin
Wang, Yansu
Pang, Jun
Wang, Kanliang
Funding for this research was provided by:
National Natural Science Foundation of China (71472181, 71331007)
Text and Data Mining valid from 2019-12-09
Version of Record valid from 2019-12-09
Article History
First Online: 9 December 2019