Changing consumers’ minds at the point of sale: price discounts vs. in-store advertising
Crossref DOI link: https://doi.org/10.1007/s11002-020-09512-0
Published Online: 2020-02-15
Published Print: 2020-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Johnen, Marius http://orcid.org/0000-0001-6635-8038
Schnittka, Oliver
Text and Data Mining valid from 2020-02-15
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Article History
First Online: 15 February 2020