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Launching the Idea Corners section of Marketing Letters

Crossref DOI link: https://doi.org/10.1007/s11002-020-09515-x

Published Online: 2020-03-09

Published Print: 2020-03

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Golder, Peter N.

Jap, Sandy D.
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First Online: 9 March 2020

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