Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices
Crossref DOI link: https://doi.org/10.1007/s11002-020-09518-8
Published Online: 2020-05-29
Published Print: 2020-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Swani, Kunal
Labrecque, Lauren I. https://orcid.org/0000-0002-3914-6707
Text and Data Mining valid from 2020-05-29
Version of Record valid from 2020-05-29
Article History
First Online: 29 May 2020