The past, present, and future of brand research
Crossref DOI link: https://doi.org/10.1007/s11002-020-09524-w
Published Online: 2020-06-04
Published Print: 2020-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Oh, Travis Tae http://orcid.org/0000-0002-1712-6596
Keller, Kevin Lane
Neslin, Scott A.
Reibstein, David J.
Lehmann, Donald R.
Text and Data Mining valid from 2020-06-04
Version of Record valid from 2020-06-04
Article History
First Online: 4 June 2020