The past, present, and future of measurement and methods in marketing analysis
Crossref DOI link: https://doi.org/10.1007/s11002-020-09527-7
Published Online: 2020-06-08
Published Print: 2020-09
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Ding, Yu http://orcid.org/0000-0002-0758-9706
DeSarbo, Wayne S.
Hanssens, Dominique M.
Jedidi, Kamel
Lynch, John G. Jr
Lehmann, Donald R.
Text and Data Mining valid from 2020-06-08
Version of Record valid from 2020-06-08
Article History
First Online: 8 June 2020