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The past, present, and future of marketing strategy

Crossref DOI link: https://doi.org/10.1007/s11002-020-09529-5

Published Online: 2020-07-04

Published Print: 2020-09

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Sozuer, Sibel http://orcid.org/0000-0003-1513-4362
Carpenter, Gregory S.

Kopalle, Praveen K.

McAlister, Leigh M.

Lehmann, Donald R.
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Article History

First Online: 4 July 2020