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Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior

Published Online: 2021-01-02

Published Print: 2021-03

Authors

Septianto, Felix https://orcid.org/0000-0002-7487-761X
Paramita, Widya
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Text and Data Mining valid from 2021-01-02

Version of Record valid from 2021-01-02
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Article History

Accepted: 21 December 2020

First Online: 2 January 2021

Compliance with ethical standards

:

: The authors declare that they have no conflict of interest.

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