Crossmark

Exogenous brand crises: brand infection and contamination

Crossref DOI link: https://doi.org/10.1007/s11002-020-09554-4

Published Online: 2021-01-13

Published Print: 2021-03

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Whitler, Kimberly A.

Besharat, Ali https://orcid.org/0000-0003-1469-9441
Kashmiri, Saim
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Text and Data Mining valid from 2021-01-13

Version of Record valid from 2021-01-13
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Article History

Accepted: 21 December 2020

First Online: 13 January 2021