All that glitters is not gold: when glossy packaging hurts brand trust
Crossref DOI link: https://doi.org/10.1007/s11002-021-09562-y
Published Online: 2021-02-22
Published Print: 2021-06
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Han, Yegyu https://orcid.org/0000-0002-8367-7126
Pandelaere, Mario https://orcid.org/0000-0001-9293-289X
Text and Data Mining valid from 2021-02-22
Version of Record valid from 2021-02-22
Article History
Accepted: 9 February 2021
First Online: 22 February 2021