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Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays

Published Online: 2021-03-18

Published Print: 2021-06

Authors

Olk, Stephan

Tscheulin, Dieter K. http://orcid.org/0000-0001-9408-6113
Lindenmeier, Jörg
Funding

Funding for this research was provided by:

Albert-Ludwigs-Universität Freiburg im Breisgau
License Information

Text and Data Mining valid from 2021-03-18

Version of Record valid from 2021-03-18
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Article History

Accepted: 9 February 2021

First Online: 18 March 2021

Declarations

:

: The authors declare no competing interests.

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