How internal reference prices determine when a price’s location will influence consumer judgments
Crossref DOI link: https://doi.org/10.1007/s11002-021-09597-1
Published Online: 2021-10-26
Published Print: 2022-12
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Kulow, Katina https://orcid.org/0000-0001-7616-3760
Coulter, Keith S.
Barone, Michael J.
Li, Xingbo
Text and Data Mining valid from 2021-10-26
Version of Record valid from 2021-10-26
Article History
Accepted: 23 September 2021
First Online: 26 October 2021