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Movie fit uncertainty and interplay between traditional advertising and social media marketing

Published Online: 2023-01-31

Published Print: 2023-09

Authors

Yu, Yinan

Qiu, Liangfei

Chen, Hailiang

Yen, Benjamin
Funding

Funding for this research was provided by:

National Natural Science Foundation of China (91746101)
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Text and Data Mining valid from 2023-01-31

Version of Record valid from 2023-01-31
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Article History

Accepted: 10 January 2023

First Online: 31 January 2023

Declarations

:

: Not applicable.

: The authors declare no competing interests.

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