Where is the brand growth potential? An examination of buyer groups
Crossref DOI link: https://doi.org/10.1007/s11002-023-09682-7
Published Online: 2023-05-26
Published Print: 2024-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Trinh, Giang Tue http://orcid.org/0000-0003-3486-2429
Dawes, John
Sharp, Byron
Funding for this research was provided by:
University of South Australia
Text and Data Mining valid from 2023-05-26
Version of Record valid from 2023-05-26
Article History
Accepted: 14 May 2023
First Online: 26 May 2023
Declarations
:
: Not applicable.
: The authors declare no competing interests.