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A picture’s worth a thousand shares: An empirical analysis of logo sizes in social media posts and their impact on content virality

Crossref DOI link: https://doi.org/10.1007/s11002-024-09736-4

Published Online: 2024-07-06

Published Print: 2025-06

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Jo, Wooyong

Kim, Hyejeong

Choi, Jeonghye https://orcid.org/0000-0002-5862-3599
Funding

Funding for this research was provided by:

National Research Foundation of Korea (NRF-2020S1A3A2A02093277)

Ministry of Education of the Republic of Korea
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Text and Data Mining valid from 2024-07-06

Version of Record valid from 2024-07-06
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Article History

Accepted: 19 June 2024

First Online: 6 July 2024

Declarations

:

: The research relies on survey data concerning the perceived prestige/luxury of fashion brands. An application to the Internal Review Board (IRB) at Yonsei University was submitted before data collection. The IRB approved the application (Approval No: 7001988-202403-HR-1837-05), and the data was collected through Amazon’s Mechanical Turk (MTurk) and Prolific. Details of the survey are provided in the manuscript and Web Appendix A, C, and D.

: Before participating in an online survey, the subjects were presented with explanations and precautions about the research. Ethical aspects of conducting research, such as withdrawal during the process and predicted side effects, were clearly explained beforehand. Voluntary consent was obtained before the subjects proceeded to the survey questions. The IRB also indicated that the planned survey indeed satisfies the ethical guidelines of research and includes informed consent from the research subjects.

: The authors declare there are no conflicts of interest regarding this research.

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