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Guidelines for creating content when conducting netnographic research

Crossref DOI link: https://doi.org/10.1007/s11002-025-09775-5

Published Online: 2025-05-29

Published Print: 2025-12

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Brooks, Gillian https://orcid.org/0000-0002-8926-4912
Eckhardt, Giana M.

Parmentier, Marie-Agnès
Funding

Funding for this research was provided by:

King's College London
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Text and Data Mining valid from 2025-05-29

Version of Record valid from 2025-05-29
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Article History

Accepted: 27 April 2025

First Online: 29 May 2025