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Human–AI collaboration for marketing capabilities: a meta-analysis

Crossref DOI link: https://doi.org/10.1007/s11002-025-09783-5

Published Online: 2025-08-07

Update policy: https://doi.org/10.1007/springer_crossmark_policy

Authors

Ngo, Vu Minh https://orcid.org/0000-0002-0997-4720
Funding

Funding for this research was provided by:

Đại học Kinh tế Thành phố Hồ Chí Minh
License Information

Text and Data Mining valid from 2025-08-07

Version of Record valid from 2025-08-07
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Article History

Accepted: 7 July 2025

First Online: 7 August 2025

Declarations

:

: Not applicable.

: The author declares no competing interests.