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The impact of the first light purchase on purchase behavior: a replication across categories and households

Published Online: 2025-12-12

Published Print: 2026-12

Authors

Holtrop, Niels https://orcid.org/0000-0001-6375-1088
Cleeren, Kathleen

Geyskens, Kelly

Verhoef, Peter C.
License Information

Text and Data Mining valid from 2025-12-12

Version of Record valid from 2025-12-12
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Article History

Received: 2 September 2025

Accepted: 4 December 2025

First Online: 12 December 2025

Declarations

:

: No competing interests.

Document is current