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Frame the purchase: How message framing shapes consumer responses to material vs. experiential purchases

Published Online: 2026-01-24

Published Print: 2026-12

Authors

Li, Bin https://orcid.org/0000-0001-5363-0776
Rui, Jianxi

Li, Ou https://orcid.org/0000-0001-5066-5666
Funding

Funding for this research was provided by:

Fundamental Research Funds for Central Universities of the Central South Universit (23JNQMX11)

National Social Science Fund of China (24FSHB006)
License Information

Text and Data Mining valid from 2026-01-24

Version of Record valid from 2026-01-24
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Article History

Received: 10 November 2024

Accepted: 12 January 2026

First Online: 24 January 2026

Declarations

:

: This research involved collecting data from human participants. All procedures were in accordance with the ethical standards of the research committee at the fourth author’s institution and with the 1964 Helsinki declaration and its later amendments or comparable ethical standards.

: Informed consent was provided by all participants.

: None.

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