Study on the evaluation of multimedia advertising performance
Crossref DOI link: https://doi.org/10.1007/s11042-019-07780-1
Published Online: 2019-05-25
Published Print: 2020-04
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Qin, Chaoyong
Li, Chunhong
Wei, Jie
Funding for this research was provided by:
National Natural Science Foundation of China (71462002)
Text and Data Mining valid from 2019-05-25
Version of Record valid from 2019-05-25
Article History
Received: 1 March 2019
Revised: 8 April 2019
Accepted: 15 May 2019
First Online: 25 May 2019