Formation mechanism of consumers' purchase intention in multimedia live platform: a case study of taobao live
Crossref DOI link: https://doi.org/10.1007/s11042-023-15666-6
Published Online: 2023-05-18
Published Print: 2024-01
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Liu, Jiayu
Zhang, Minglin
Text and Data Mining valid from 2023-05-18
Version of Record valid from 2023-05-18
Article History
Received: 1 December 2021
Revised: 29 April 2022
Accepted: 22 April 2023
First Online: 18 May 2023
Declarations
:
: The authors declare that they have no conflict of interest.