Research on the influence mechanism of key halo effect and Matthew effect on product online word-of-mouth: considering the moderating role of online store service quality
Crossref DOI link: https://doi.org/10.1007/s11042-023-16124-z
Published Online: 2023-07-03
Update policy: https://doi.org/10.1007/springer_crossmark_policy
Li, Shugang
Wei, Yanfang http://orcid.org/0000-0001-5900-7598
Yu, Zhaoxu
Text and Data Mining valid from 2023-07-03
Version of Record valid from 2023-07-03
Article History
Received: 29 August 2022
Revised: 16 May 2023
Accepted: 26 June 2023
First Online: 3 July 2023
Declarations
:
: The authors have no relevant financial or non-financial interests to disclose.